同轴电缆|卷筒电缆|伺服电缆Pigeon brand cable: adhere to the standardization strategy is pigeon brand of the rapid development of the power

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同轴电缆|卷筒电缆|伺服电缆Pigeon brand cable: adhere to the standardization strategy is pigeon brand of the rapid development of the power

Chongqing pigeon brand wire and cable company is a once went bankrupt of state-owned enterprises, now growth for years over RMB 3 billion yuan of sales enterprise; It was against the quasi laid-off workers of the financing difficult alive, but now from year to year of "chongqing industrial top 50" title, in the western regions of China home costume market occupy household wire more than 90% of the market share. Into the pigeon brand, in exclamation pigeon brand people strive constantly for self-improvement realize ashes, but also amazing to rescue days later "dove" wings of the strength and speed.

"Adhere to the standardization strategy, is the pigeon brand of the rapid development of the power, is also the pigeon brand products winning important reason." In the pigeon brand the company's main product one. "" rated voltage 450/750v and bolow PVC insulated cable" won the "2011 annual chongqing product standard award", the general manager of the company YuanMingHui said.

(a) standard is enterprise's eyes, quality is the life of enterprise

"Standard is enterprise's eyes, quality is life of enterprise; no standardization is no quality, no quality enterprise will lose market competitive." In the pigeon brand company, so of slogan is not only "shape" can be seen everywhere, "god" also exposed completely.

It is understood that the pigeon brand since the establishment of the company is established at the beginning of the standardization strategy, the company leadership to profoundly understand that the standardization is change old habits, develop new habit process, let everyone in the standard under the provisions of understanding is consistent, the action is consistent, the results are consistent, so as to obtain the best enterprise order and the best benefit.

The company through participating in national standard and professional standard system revision, participating in industry association activities understand the industry dynamics, grasp the product information, so that the company's products have always been able to meet the requirements of the standard, walk in the forefront of peers. In addition, the company has established more than 600 including management standard, technical standard and working standard, a series of standard, the content covers production, quality, management, security, service and so on aspects, formed a perfect enterprise standard system for the company implement various business plans provide common standards and basis, greatly promote the enterprise technological progress, improve the management and increase economic benefits.

Now, product process design, raw materials procurement, process monitoring to product, packaging, warehousing inspection made sales, in strict accordance with the standards, the company's main cable 3 categories of products were awarded the "chongqing product standard award".

(2) the quality for this is the core of the pigeon brand standardization management

"Quality for this", this is the pigeon brand standardization management core, also it can has won the Chinese well-known trademark, chongqing famous brand product, chongqing product standards for one of the important reasons.

It is reported, the company just established, the enterprise quality accident many. To stabilize the improving product quality and guaranteeing the implementation of brand strategy, pigeon brand company launched "quality accident full compensation, and add button 10% of enterprise reputation losses" system, and in the whole company is carried out.

Now, a sense of responsibility extended out quality all compensate management system has become one of the basic systems of a pigeon brand in pigeon brand company's product certificate, print a special "password", "password" a record of operating workers, inspector, production workshop, and other specific information, once the product appeared quality problem, will be traced back to the concrete operating personnel, responsible persons should not only full compensation for the loss of the consumers, and to compensate the company's "reputation losses".

But this does not completely solve quality problem. Smart pigeon brand people realize that only implement standardized management, into the first-class equipment, the use of first-class raw materials, to guarantee the product quality from the root.

The employment system, the cadres appointing system, distribution system and a system reform, enhance the worker crisis consciousness and work enthusiasm, enterprise executive ability greatly improved; To the quality as the criterion, the income of workers and staff and quality control are closely linked, With brand strategy as the carrier, go quality-benefit road, active responsibility correctly deal with the interest of the customers and differences, make product quality image...

"Every day to do more is the start of success, learn more about every day is the first step in progress, leading a little every day is the beginning of excellence", engraved on the building of this a few words, it is the pigeon brand company scientific management, the pursuit of excellence in true portraiture.

(3) the implementation of brand pilot, standardized management, large-scale development strategy

The state-owned holding company, staff participation of pigeon brand company is set up in March, 2001, implement the brand pilot, standardized management, large-scale development strategy, 9 months losses from 30 million yuan to ten thousand yuan output value of more than 6000. Today's pigeon brand, the output value one hundred million yuan at an average annual rate of growth, and the total amount of assets is founded growth 91 times, at the same time be included already listed in Hong Kong of chongqing electromechanical co., LTD., one of the four industrial plate.

The inception of the company, in order to return to the track of rapid development, pigeon brand the company adjusted market strategy, the stability of the main urban areas of chongqing market at the same time, increase the area market development efforts. Cable products successfully entered the guizhou, sichuan, yunnan electric power system. New product low smoke zero halogen flame retardant rail transit cable, success won the bid for chongqing orbit 1, 6; New mining cable, wind power generation with cable, the success can cast group and the Chinese heavy industry chongqing sea outfit company; Electrical porcelain product success the Tibet electric power company, yunnan electric power company, guiyang, such as power supply bureau of electric power project, and the first to enter the yunnan Dali - lijiang period of railway system, high grade products for the state grid and railway market have laid a good foundation.

Now, the company has become the national electric wire electric cable industry backbone enterprise, western China's largest copper material processing base, southwest's largest electrical wiring, special cable and electrical porcelain products manufacturing and processing base. "We will provide billions of pigeon brand goal." The company director, secretary of the party committee XiaHua with confidence, they will use the successful experience of standardization of management, adhere to the "good faith, up" and the realization of the billions of pigeon brand, attachment China, moves towards the world the good vision.

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